Joy City Shopping Mall is a flagship retail destination in Shanghai, spanning over 12,000 square meters across five floors. As part of a major renovation project, Flourish Furniture was commissioned to provide comprehensive furniture solutions for all public areas, food courts, lounges, and customer service zones.
The project required creating a cohesive yet diverse furniture ecosystem that could accommodate high traffic volumes while offering shoppers comfortable spaces to relax, dine, and socialize throughout their shopping experience.
The mall management sought to enhance the shopper experience with comfortable, durable, and aesthetically pleasing furniture that would increase dwell time and create distinct atmospheric zones throughout the complex.
We developed a custom retail furniture program featuring modular seating systems, integrated technology solutions, and distinctive zoning through furniture design, all crafted to withstand intensive daily use.
After implementation, the mall reported a 27% increase in average visitor dwell time and significant improvement in customer satisfaction scores, with furniture comfort ranking as a top positive attribute in shopper surveys.
Following extensive analysis of traffic flow patterns and shopper behavior, we designed a comprehensive furniture solution that balanced aesthetic appeal with the practical demands of a high-traffic retail environment.
The central atrium required a statement seating installation that could function as both a meeting point and a relaxation zone:
The extensive food court required flexible seating solutions to accommodate varying group sizes and dining styles:
Distributed throughout the mall, these areas provide convenient respite for shoppers:
6 weeks of traffic flow analysis, conceptual design, and material selection to meet both aesthetic and durability requirements.
10 weeks of production, including custom components and specialized finishes for high-traffic applications.
5 weeks of phased overnight installation to avoid disruption to the mall's daily operations.
Ongoing maintenance program including quarterly assessments and preventative care to ensure longevity.
average visitor dwell time compared to pre-renovation metrics
in food court revenue attributed to improved seating comfort
feedback rating for comfort in customer satisfaction surveys
in Asia Retail Design Annual publication
The furniture solution provided by Flourish Furniture has transformed our shopping center from a transactional space to a true destination. Their understanding of retail environments and visitor needs is exceptional. The furniture has not only withstood intensive daily use but continues to look fresh and appealing, contributing significantly to our mall's atmosphere.
Our team can design custom furniture for shopping malls, stores, and public commercial spaces
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