Joy City Shopping Mall

Shanghai, China Retail 12,000 sqm 2022

Project Overview

Joy City Shopping Mall is a flagship retail destination in Shanghai, spanning over 12,000 square meters across five floors. As part of a major renovation project, Flourish Furniture was commissioned to provide comprehensive furniture solutions for all public areas, food courts, lounges, and customer service zones.

The project required creating a cohesive yet diverse furniture ecosystem that could accommodate high traffic volumes while offering shoppers comfortable spaces to relax, dine, and socialize throughout their shopping experience.

Client Needs

The mall management sought to enhance the shopper experience with comfortable, durable, and aesthetically pleasing furniture that would increase dwell time and create distinct atmospheric zones throughout the complex.

Our Solution

We developed a custom retail furniture program featuring modular seating systems, integrated technology solutions, and distinctive zoning through furniture design, all crafted to withstand intensive daily use.

Results

After implementation, the mall reported a 27% increase in average visitor dwell time and significant improvement in customer satisfaction scores, with furniture comfort ranking as a top positive attribute in shopper surveys.

Our Solution

Following extensive analysis of traffic flow patterns and shopper behavior, we designed a comprehensive furniture solution that balanced aesthetic appeal with the practical demands of a high-traffic retail environment.

Central Atrium

Central Atrium Lounge

The central atrium required a statement seating installation that could function as both a meeting point and a relaxation zone:

  • Modular curved seating arrangements with integrated planters
  • High-performance upholstery with intensive-use rating
  • Integrated charging stations and ambient lighting
  • Distinctive design elements that complement the mall's architectural features
Food Court

Food Court & Dining Areas

The extensive food court required flexible seating solutions to accommodate varying group sizes and dining styles:

  • Quick-turnover seating zones with durable, easy-clean surfaces
  • Comfortable booth seating for extended dining experiences
  • Bar-height tables and stools for casual dining
  • Distinctive seating zones to create visual variety while maintaining throughput
Rest Zones

Rest & Service Zones

Distributed throughout the mall, these areas provide convenient respite for shoppers:

  • Comfortable lounge seating with side tables and device charging
  • Family-friendly seating areas with child-appropriate furniture
  • Custom service desks for customer assistance points
  • Semi-private booth seating near higher-end retail zones

Project Execution

Analysis & Design

6 weeks of traffic flow analysis, conceptual design, and material selection to meet both aesthetic and durability requirements.

Manufacturing

10 weeks of production, including custom components and specialized finishes for high-traffic applications.

Installation

5 weeks of phased overnight installation to avoid disruption to the mall's daily operations.

Post-Installation Support

Ongoing maintenance program including quarterly assessments and preventative care to ensure longevity.

Outcomes & Results

27% Longer

average visitor dwell time compared to pre-renovation metrics

15% Increase

in food court revenue attributed to improved seating comfort

92% Positive

feedback rating for comfort in customer satisfaction surveys

Featured Project

in Asia Retail Design Annual publication

The furniture solution provided by Flourish Furniture has transformed our shopping center from a transactional space to a true destination. Their understanding of retail environments and visitor needs is exceptional. The furniture has not only withstood intensive daily use but continues to look fresh and appealing, contributing significantly to our mall's atmosphere.

David Zhang

David Zhang

Operations Director, Joy City Shopping Mall

Need a Retail Space Furniture Solution?

Our team can design custom furniture for shopping malls, stores, and public commercial spaces

Contact Us Now